Star Wars Promotional Tie-In From Kraft Foods

Bespin refugee - October 25, 2015
Here's a look at Kraft Foods' Star Wars promotional tie-in, the ads feature over 750 items from Rancho Obi-Wan, the Guinness-Record-certified largest private Star Wars collection in the world.




"...[T]here is also an interactive online experience at KraftStarWarsRoom.com, where visitors can click on items of memorabilia from the Star Wars room and get their backstories.

"We're bringing to life the nostalgia that many young parents feel about Star Wars and Kraft, and creating new and exciting ways to experience them together as a family," says Scott Glenn, brand manager for Kraft Macaroni & Cheese. "The Kraft Star Wars Room gives fans a new way to feed their inner Jedi with exclusive access to limited-edition collectibles housed in one amazing shrine."


You can check out some print work in the IMAGE GALLERY below.
(Source: Adweek.com)

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